Omega Seamaster Watch
James Bond, when played by Pierce Brosnan, in Goldeneye, Tomorrow Never Dies, The World is Not Enough, and Die Another Day, wore an Omega Seamaster watch. This continues with the current 007, Daniel Craig, in Casino Royale and Quantum of Solace. In fact, he even mentions the brand by name in the former movie.
 OMEGA SEAMASTER Automatic Date Mens Watch 60s US $388.99 |
 Omega Seamaster Mens Watch US $153.50 |
 RARE VINTAGE OMEGA SEAMASTER COSMIC WATCH DAY DATE ONE PIECE CASE US $187.50 |
 OMEGA 18K GOLD MENS AUTOMATIC SEAMASTER OLYMPIC XVI WRIST WATCH 9K BRACELET US $2,225.00 |
 OMEGA SEAMASTER MENS WATCH ALL ORIGINAL ALL PAPERS US $669.00 |
 Omega Seamaster De Ville Automatic Wrist Watch 14k gold filled Working US $425.00 |
 Mens Omega Seamaster 18K GOLD SS watch Rare Gold Dial US $1,055.00 |
 Vintage 1952 Mens Omega Seamaster 354 Automatic Gold Wristwatch Watch NR US $221.40 |
 VINTAGE OMEGA SEAMASTER DEVILLE WRIST WATCH WINDUP US $152.50 |
 VINTAGE OMEGA SEAMASTER AUTOMATIC DEVILLE WRIST WATCH MOVEMENT Cal 562 US $102.50 |
In the Goldeneye, Bond used a quartz model 2541.80.00. In the subsequent films, this was swapped for an automatic chronometer model 2531.80.00. Craig's James Bond used a 2900.50.91 model. Of course, a James Bond who does not have special gadgets is not James Bond. The 2541.80 in the Goldeneye included a laser beam that emanates from the bezel marker, and an explosive detonator. In Tomorrow Never Dies, his 2531.80, in addition to a detonator, also carries the explosive itself. Other gimmickry are incorporated in the 2531.80 in the later films such as an emergency lighting and a wire strong enough to carry Bond's weight.
The ties that bind the Omega Seamaster watch with James Bond are further strengthened with issuance of James Bond edition models. On the occasion of the 40th anniversary of Bond movies in 2002, and the release of Die Another Day, the company issued 10,007 units of a special 007 edition. The dial displays the 007 gun logo. Four years earlier, an Indian distributor commissioned 50 "James Bond Choice" (sic) pieces for sale only in India. This is actually a 2531.80 but it comes with a steel and gold bracelet, with "JAMES BOND CHOICE" engraved at the back plate.