Omega Seamaster Watch
James Bond, when played by Pierce Brosnan, in Goldeneye, Tomorrow Never Dies, The World is Not Enough, and Die Another Day, wore an Omega Seamaster watch. This continues with the current 007, Daniel Craig, in Casino Royale and Quantum of Solace. In fact, he even mentions the brand by name in the former movie.
 Mens Omega Seamaster 18K SS watch Black Dial US $975.00 |
 OMEGA SEAMASTER AUTO DATE MANS WATCH BLACK DIAL US $159.57 |
 NEW OMEGA SEAMASTER BLACK RUBBER WATCH STRAP BAND 22MM US $100.12 |
 MENS OMEGA SEAMASTER PROFESSIONAL WATCH STAINLESS STEEL US $1,750.00 |
 Omega Seamaster 17 Jewels Automatic 342 Mens Watch US $152.50 |
 Omega Automatic Seamaster De Ville Wrist Watch w Date US $211.49 |
 OMEGA SEAMASTER Automatic Date Classic Watch 70s US $222.50 |
 Vintage Omega 1960s Seamaster Auto Date SS Mens watch US $614.87 |
 Vintage Omega 1950s Seamaster Calendar SS mens watch US $394.35 |
 Omega Seamaster Chrono Quartz 1611 LCD digital watch US $1,000.00 |
In the Goldeneye, Bond used a quartz model 2541.80.00. In the subsequent films, this was swapped for an automatic chronometer model 2531.80.00. Craig's James Bond used a 2900.50.91 model. Of course, a James Bond who does not have special gadgets is not James Bond. The 2541.80 in the Goldeneye included a laser beam that emanates from the bezel marker, and an explosive detonator. In Tomorrow Never Dies, his 2531.80, in addition to a detonator, also carries the explosive itself. Other gimmickry are incorporated in the 2531.80 in the later films such as an emergency lighting and a wire strong enough to carry Bond's weight.
The ties that bind the Omega Seamaster watch with James Bond are further strengthened with issuance of James Bond edition models. On the occasion of the 40th anniversary of Bond movies in 2002, and the release of Die Another Day, the company issued 10,007 units of a special 007 edition. The dial displays the 007 gun logo. Four years earlier, an Indian distributor commissioned 50 "James Bond Choice" (sic) pieces for sale only in India. This is actually a 2531.80 but it comes with a steel and gold bracelet, with "JAMES BOND CHOICE" engraved at the back plate.